Archive for February 21st, 2011

Requesting Sources via Social Media

Last week, I put a call out for people who have participated in the Learn to Play classes at the Co-Rec. I was hoping to get some sources I could interview for an upcoming blog. I posted this request on my Twitter account, Facebook account and my J&C blog. I got one response total. It was my roommate’s boyfriend that responded, and he said “Spinning classes there are great.”

I think that it would be helpful to post these types of requests multiple times on Twitter and Facebook. One reason is that people will be more likely to see it. When I log on to Twitter, I don’t necessarily scroll down and look at every single tweet I’ve missed since I last logged on. I follow over 230 people; it would be nearly impossible to read every tweet with my full attention. Another reason this would be helpful is that I think people will be more likely to respond if they see the same request a couple times. For instance, the first time they see it, they are probably just browsing through posts quickly and don’t want to take the time to respond even if it applies to them. However, if they see the same post a couple times, the request is more likely to register in their minds and seem more important that they answer. Or maybe they will be so annoyed of seeing the same post over and over that they will reply. Either way will suffice!

I think this might be a little easier in professional situations. For example, if a journalist puts out a call for sources or story ideas, who doesn’t want their name or company publicized? Putting out a call is just another way of gathering 140-character press releases. With PR professionals dedicated to social media, hopefully they are catching on and will respond to these requests more quickly and with more information.

Blogging Advice for Liz

10 Tips for Writing a blog post:

1. Make your opinion known
I like how you insert yourself into posts. Instead of just saying, here’s this group, you really relate to it yourself and help the readers relate to it as well!

2. Link like crazy
When posting links, try to make it more subtle. Instead of saying “Here is a link to their website,” or “Check it out here,” try linking a word that is already in your writing. For example: I really regret not joining the Association for Women in Communication [link]. After checking their group out on Facebook [link] and Twitter [link],…”

On that note, try to post more links! One example is your post previewing the Miss Purdue Pageant; I really wanted to learn more about it! Even if there isn’t a real website, you can still link to Exponent articles previewing the event or Purdue news releases.

3. Write less

4. 250 words is enough

5.     No block of text more than 5 lines
Sometimes the blocks of text are a little too long. For example, in your latest, “Want Professional Work Experience?” I would recommend splitting the paragraph up into at least two different sections.

6. Make headlines snappy
Good catchy titles. Make sure you give a little bit of preview as to what you’ll be talking about. One example is your LinkedIn post where the title is simply “advice.” It works how it is because the LinkedIn logo is showing, but it might be helpful to have a more descriptive title such as “Use LinkedIn to Your Advantage” or “Get LinkedIn.”

7. Write with passion

I really like when you include what the clubs’ current projects are or what events are coming up next. It’s a great way to show what the clubs are really about and how they can benefit future members.

8. Include bullet point lists

Great lists in your posts about Women in Communication and the LinkedIn advice. They are a great way to show off the most important information while making it easy for readers to follow and read quickly.

9. Edit your post

10. Make your posts easy to scan

One other random point: try using the bold, italic and underline features to make certain words or phrases stand out. It makes the blogs easier for people to scan and understand your main points!

11. Be consistent with your style

12. Litter the post with keywords


Other random point: I like when you engage your readers and ask for help. One example of this is your snow day post when you ask for readers to add to your list of things to do during a Purdue snow day!

Overall, great job! I like that you are including a wide variety of clubs on campus, not just ones that you would be interested in. I can also tell you’re very passionate about Purdue and want to help others succeed!

Twitter Updates

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February 2011